Fragrance

Fragrance products consist of a concentration of perfume oils in a solvent (usually alcohol). The amount of perfume oil in a fragrance dictates whether it is an Eau de Parfum, an Eau de Toilette, an Eau de Cologne and so on. It also dictates how long a fragrance product will last on the skin and its price.

Perfume

(15%-30% concentration of perfume oil)

6-8 hours

Eau de Parfum or EDP

(8%-15% concentration of perfume oil)

5-7 hours

Eau de Toilette or EDT

(4%-8% concentration of perfume oil)

4-6 hours

Eau de Cologne EDC or Aftershave AS

(3%-5% concentration of perfume oil)

2-3 hours

The price of a fragrance product will depend on its strength (% of perfume oil) as well as the bottle size. For example, a 30ml Eau de Parfum will usually cost more than a 30ml Eau de Toilette as it is stronger.

The more alcohol a product contains, the quicker scent will evaporate. (Aftershave has the highest alcohol content which is why some men find it tends to dry out the skin.)

Altough an Eau de Toilette is cheaper, it is not necessarily as economical for the customer, as it will not last as long.

Our fragrance products are available as standard, single items, or as minitures or in gift sets with a body product or free gift.

The 'Stages' of a Fragrance

A fragrance develops in 3 stages, which is why they often smell different after you've had them on for a while.

Top note - the initial, lighter smell of the fragrance, which lasts for around 8-15 minutes.

Heart/Middle note - this remains constant thoughout use of the fragrance (hence the term note) and delelops after the top note.

Base note - this is the last to develop, and helps fix the fragrance to the skin. This is where you will smell the 'woodier' notes of the scent, which become more noticeable when the fragrance has been on the skinfor a while.